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The Soul Kit
Launch

A Bold New Statement
for D.C. United


02–13–2025

DELIVERABLES:
Photo: Added sleeve logos
Social: Infographic
OOH LEDs
The Southwester Print Ad

PHOTOGRAPHERS: 
Hannah Wagner
Craig Chase

MODELS:
Milan Pierre-Jerome
Ric Chill
The Ask:
For our 25/26 Away Kit launch I was tasked with adding partner logos (lifestyle photos), a couple infographics, and OOH ads. It was exciting to work with this the Soul Kit’s pattern and colors. 

“The Soul Kit’s colors push the boundaries of status quo, just like the District’s rich music roots, from the legendary Sould artists to DC’s own Go-Go flair. Inspiried by the Soul and Funk movements in the 60s and 70s, our design pattern is sparked by the same imagination that still inspires every beat, every drum, and every fan.”

Learn more here 



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© 2025 - ELENA SEATON
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