NPH USA Brand Refresh
Selected Look / Feel 07–18–2025 - 07-17-2026
DELIVERABLES:
MARKETING TEAM:
Javier Fernández-Dussaq - Consult
Kim Dumke - Design
Annanya Dwivedi - Copywrite
Adrián Vallejo - Copywrite
This body of work was developed during a comprehensive brand refresh for the non-profit organization Nuestros Pequeños Hermanos (NPH). The goal was to establish a cohesive brand voice that drives awareness, appeals to a younger demographic through modernized visuals, and honors the organization's longstanding commitment to its core donor base.
This design structure was built to be used for a variety of purposes including but not limited to: social media graphics, email distribution, mailed print collateral, and event signage. All layout/designs were passed by myself or Kim for approval.
UPDATED COLOR PALETTE
The initial palette included seven colors, so the vision was to narrow the palette down to a primary, secondary, and tertiary selection. NPH also founded and continues to support St. Damien Pediatric Hospital in Haiti, which kept its original teal color.
TYPOGRAPHY
Open Sans and Optima are the two typefaces used in the logo. It was requested that those continue to be used, so we opted to keep Open Sans for the majority of the day-to-day work and only used Optima for intances where the context was legacy. We used script fonts on select event titles.
“Every year, the NPH Cup brings together more than 150 young people from 9 Latin American countries for one unforgettable week of football, personal growth, and cultural exchange. It’s far more than a tournament — its a movement that transforms lives and opens doors to a brighter future. One the field, they share the passion of the game; off the field, they learn, connect, and grow. Between goals, embraces, and new friendships, these young athletes discover their true potential, strengthen their leadership, and build bridges of peace that reach across borders.” - NPHI International
Social Headers
1. + 2. Facebook header image.
3. Youtube header image.
BE THE LIGHT - Father Wasson Celebration Weekend
This celebration weekend’s goal was to celebrate the legacy of NPH Founder Father Wasson and reflect on the light he left behind, and recommit to carrying it forward. The marketing team was tasked with creating a print invitation package to be mailed to high profile donors.
Invitation - 8.5.x5.5 Folded card
Schedule of Events - Trifold brochure
Social - Organic social posts
EVENTS
Below are a compilation of promotional deliverables for events put on by the NPH USA team.
© 2025 - ELENA SEATON