Home Work Archive


Noche Latina Toolkit 


09–17–2022

DELIVERABLES:
Asset Toolkit
Embellished Logo/Wordmark
Eagle Design for Merch

ADDITIONIAL DESIGNER:
Nik Surette (¡Dale DC!)

VIDEOGRAPHER:
Alfonso Bui

PHOTOGRAPHER:
Hannah Wagner

MODELS:
Laura Castillo Huertas


The Ask:
For Hispanic Heritage Month the club wanted to add embellishments the primary logo instead of just a background or logo overlay. Along with the toolkit of elements to pull from for graphics a ornamental eagle was also created for a tshirt design/stickers.

Inspiration was drawn from Mexican Papel Picado and Bolivian weavings. I’ve always been fascinated by symmetrical patterns and captivated by intricate designs. The opportunity to create in this way with no restrains was both healing and rewarding.

The embellished primary logo was later used in 2023 as a part of the ¡Dale DC! hoodie designed by Nik Surette.




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