Cherry
Blossom Kit
All Are Welcome. All Are United.
02–16–2023
DELIVERABLES:
PHOTOGRAPHER:
Hannah Wagner
MODELS:
Kiana Bopp
Stuart Cundiff
Taylor Compton
Claudia Pagán
Sean Dean
Every year’s kit release is exciting because of the “All hands on deck” nature. Collaborating with colleagues from different departments in the office is one of the main reasons I wanted to be a designer specifically in a front office of a sports team. What made this project extra special was the anticipation and reception of the kit. Washington, D.C. is known for Cherry Blossom season and some D.C. sports fans even collect all the Cherry Blossom jerseys from each team.
“Each year, millions of people from all walks of life come together in the nation’s capital to revel in the beauty of the cherry blossom trees, which were gifted to the United States from Japan as a sign of friendship and unity. The new D.C. United away kit realizes one of the city’s most recognizable – and natural – landmarks in the cherry blossom trees in their truest form as a patterned design of branches across the front of the shirt...The top also features two signature sign-off elements: (1) a cherry blossom branch designed by D.C. United and placed onto the back collar of the jersey and (2) the club mantra, “All are Welcome, All are United” found embossed within the black binding of the body of the shirt, only available on the authentic version of the kit.”
Press Release link here
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